JND (Just noticeable difference)

1) 

The weight of lays for Rs.10 went from 100g, 98g, 50g, to 25g with time. The Diamond chips provide more than 25g for the same priceyet people tend to choose lays over other chips.

2) 

Nestlé preserved the color scheme and the overall look of the type but made the design simpler and more meaningful.

The wordmark was now placed inside a red shape, which could be described as a combination of a heart and a drop. The drop could be interpreted as a hint on the soups cooked with the help of Maggi products (for instance, its popular bouillon cubes).

Also, the shape was somewhat similar to a hen’s wattle, the fleshy caruncles hanging from the bird’s head.

3)

The Pringles logo proudly appears inside his bowtie. In 1979, the logo was altered to remove the red eyes and include a small smile. The next change happened in 1986, when the brand removed the apostrophe from “Pringles,” and changed the design of the eyes.

4)                                                                                                                                                     

 The idea is to declutter and have a more easily visible and identifiable logo on advertisements or sponsorships.

5)                                                                                                                                           

The leaping Jaguar symbol was meant to represent grace, elegance, performance, power and ambition to move forward.

6)                                                                                                                                        

Parle G too like other companies kept the price the same but reduced the size of the biscuits. They promote the biscuits by introducing various offers and by showing 20% extra. They introduced gold parle G which is almost the same at higher prices.